I have decided that we live in a world where people look for shit to complain about, and pass it off as offensive.
Enter the newest Mic Mac Mall campaign. It was a campaign geared towards back to school, and the primary demographic was young girls. Well no surprise there. Of course when it comes to back to school the young girls do the most shopping. To not gear your campaign towards them would be ludicrous. Want to know what else is ludicrous?
People calling the ads Sexist and Demeaning. Here is a shot of the ad:
So let me remind you of a few things. First, young girls like to shop. The majority anyway. SO the first panel, my favorite class? SHOP! It’s a pun and a play on words. Clever actually. But let’s be realistic. Have you ever overheard a conversation between two girls about what they learned in school? Maybe, but I bet you’ve heard a lot of clothes and shopping discussions. that is what they like. It’s not sexist. The guys talk about cars, and video games. Most girls like shopping and fashion. There are exceptions of course, but ads like these aim towards the majority.
The Second panel: Also very clever. I would hazard a guess, that if you go to school, and are a teenager, you have Facebook. It is the social medium of this generation. Also, i am quite sure that if a teenage girl bought a new outfit, boots, hat, whatever, and really liked it, they would post it on social media.
Third Panel: There IS a science of mixing patterns. It’s called FASHION. Are you idiot protesters saying that Fashion shouldn’t be considered as a science? I wonder what all those people who go to school to study fashion would say about that?
I watched a video with people’s comments, and it was tossed around that the mall was implying that girls were more interested in shopping than education, and the ad implies that girls cannot be smart. Well allow me to educate.
Now pay close attention you haters: THEY ARE A MALL. THEY ARE IN THE BUSINESS OF SELLING. They have no social or moral obligation to promote the education of children. That is the responsibility of the parents and schools.
I had a real laugh at a tweet that was mentioned “Hey @micmacmall! The 1950s called! They want their ads back!” wrote Twitter user Laurie Murray. First of all, Facebook didn’t exist in 1950. Second, if you think this ad is antiquated, you need to look a bit better at the ad. It’s far from it. Also, please endeavor to be a little more creative in your tweets.
Mic Mac Mall has issued an apology and is giving a donation of 5000.00 to an organization. I have an idea for the Organization.
This fund will go to make sure that all the idiots who complained about the ad, will get treatment and perhaps a semi-decent head on their shoulders.
To be honest, I am offended by the attack on Mic Mac Mall. They are simply trying to run a business. They don’t tell people how to run their lives, or raise their kids, so don’t tell the Mall how to run their business. And if you don’t like the ad, then fine. I bet they still shopped there after seeing the ad. It’s not offensive, and ads will never always entice or please everyone. the trick is to hit the highest demographic. I’m no advertising genius, but I think they had it right.
I applaud Mic Mac Mall for their ad. It was clever, funny and a play on words. Well Done.
Can’t say I am pleased with the retraction….. Maybe I should start my own protest for that….